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城市山水——喜茶厦门磐基名品中心店
An Urban "Shanshui" Space — HEYTEA at Paragon Center

“每一次,我都不是在做一个有形的空间规划,每一次我都在构建一个心中的美好世界!”
—— BloomDesign创意总监 李宝龙

"For each project, I don't merely work to figure out the spatial planning, but more importantly, to create the beautiful world in my heart."
— Li Baolong, Creative Director of BloomDesign

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喜茶作为新潮茶饮的代表品牌,在消费场景体验方面做的非常成功,不断为消费者制造更多惊喜的同时也形成了强大的品牌势能。喜茶“千店千面”背后的品牌逻辑却始终如一,传达给消费者的感受永远围绕“酷”、“灵感”、“设计”、“禅意”这几个关键词而展开。

As a representative of new-style tea-drink brands, HEYTEA is very successful in creating fantastic spatial experiences for customers in its stores. Through working to impress and surprise the customers, HEYTEA has greatly enhanced its brand visibility and potential. Each HEYTEA store is unique and has a different appearance, but are all designed centering on four key words — "cool", "inspiration", "design" and "Zen", which constitute the brand's concept.

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山水意境之美   

BloomDesign绽放设计与喜茶合作的厦门磐基名品中心店以一种全新的,不同于以往的视觉风格来诠释喜茶的品牌精神。绽放设计希望在厦门的山海印象与古老的茶文化之间找到某种关联。深度挖掘茶文化的时代性表达,用年轻化的设计语言传递喜茶现代禅意精神中的“东方意境之美”。

Artistic conception of "Shanshui"

As approaching this project, the HEYTEA store situated at Paragon Center, Xiamen, China, BloomDesign adopted a brand-new visual style to interpret the brand's concept and spirit. The designers tried to find some connection between traditional tea-drinking culture and the impression of Xiamen — featuring broad sea and multiple mountains. Besides, they strove to explore a contemporary expression of tea culture, and utilize youth-oriented design languages to convey the beauty of Oriental artistic conception, which is a part of HEYTEA's modern Zen spirit.

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概念图/Concept diagram

从印象到元素,“山之朴拙”,“海之沉寂”、“茶之简素”从对厦门的印象中提炼设计核心元素,以此来构筑一个山水世界。

By extracting elements from silent sea, sober mountains and tea as well as applying them to the interior design, BloomDesign created a "Shanshui" world.

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自然的意志

空间中大面积使用天然元素,石与木的肌理作为空间的皮肤,或温润、或粗犷、或精致、或自然。朴质自然而近乎于本质的自然元素。手能够接触的部分,软硬,冷暖,圆润,光滑或粗糙,不同尺度、厚度和温度,一切都会根据时间和质地的不同,给消费者带来触觉上的愉悦。空间的质地和色彩都源自于材质,它本身体现着自然的意志,俞是回归自然,俞是能感受到自然的温度。

Will of Nature
Natural elements were widely utilized in the space. The grains of wood and stones give the space unique textures, either smooth or rough, delicate or austere, soft or solid, warm or cool, thin or thick, all of which can be perceived by customers as they touch the surfaces in the space, hence providing varying and pleasant tactile experiences for them. The textures and color palette of the space are derived from the materials, which not only showcase the will of nature, but also the return to nature.  

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摒弃繁杂

我们为了使消费者可以享受喝茶的纯粹乐趣。空间中摒弃繁杂与装饰,为的就是要给消费者在体验过程中带来更多灵感,唤起消费者丰富的想象力。

Getting Rid of Complexity
BloomDesign didn't introduce complicated and superfluous decorations into the space, with a view to letting consumers enjoy the pure pleasure of tea drinking, bringing them more inspirations and arousing their imagination.
  
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城市山水

枯石中半遮半掩的一抹绿枝,让人暂时脱离喧嚣,感受“城市山水”的神韵所带来内心的片刻宁静,以及喜茶所带来的那份灵感!

Urban "Shanshui"
The green plants dotted in the space awash with stones enable customers to get away from hustle and bustle temporarily, find inner peace in this charming urban "Shanhui" space, and gain inspirations from HEYTEA.   

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BloomDesign绽放设计师法自然,敬畏自然。自然中一切,俞是回归自然,俞是能感受到自然的温度!

As approaching the design, BloomDesign respected and learned from nature. Everything comes from nature. The more we return back to nature, the more we can feel its warmth.

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平面图/Plan

设计公司:BloomDesign绽放设计(www.zhanfangdesign.com)
创意总监:李宝龙
主创设计:南鸿天
设计策划:陈小虎
设计团队:邱文娣 廖文杰 赵一川 陈晓松
灯光设计:丁洁
影像装置创作团队:CT.LAB
项目地址:中国•厦门
建筑面积:268㎡
完工时间:2019.5.20
摄 影:胡境森

Design firm: BloomDesign (www.zhanfangdesign.com)
Creative director: Li Baolong
Chief designer: Nan Hongtian
Design planning: Chen Xiaohu
Design team: Qiu Wendi, Liao Wenjie, Zhao Yichuan, Chen Xiaosong
Lighting design: Ding Jie
Video installation: CT.LAB
Project location: Xiamen, China
Project area: 268 m2
Completion time: May 20, 2019
Photography: Hu Jingsen


来源:本文由BloomDesign绽放设计提供稿件,所有著作权归属BloomDesign绽放设计所有。

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